Coloring your hair has become as routine as cutting it. And why not? It’s an easy, noncommittal way to refresh your appearance. Many dye-devotees like to match the mood of the season––or routinely cover unwanted grays. Anyone in a salon chair knows that freshly dyed feeling, and your hair’s honeymoon period doesn’t have to end there. Care for the color correctly, and you’ll maintain vibrant, healthy locks.
AFTER COLORING YOUR HAIR, WAIT 72 HOURS BEFORE SHAMPOOING
Hold out on washing your hair after a salon visit. Coloring hair opens the cuticle layer, which allows the dye to penetrate the hair shaft. Hairstylist Eva Scrivo tells Good Housekeeping, “It takes up to three days for the cuticle layer to fully close, which traps the color molecule, allowing for longer lasting hair color." If you wash hair too soon, the cuticle layer could still be open leading the color to fade. Seventy-two hours is a good marker, but the longer you wait, the more time dye will have to soak into strands.
USE A SULFATE-FREE SHAMPOO AND CONDITIONER
The best shampoo for dyed hair is one without sulfates, which have been known to strip strands of color, as well as natural oils and moisture. Resulting dryness diminishes color even more. Enter Brazilian Joia™ Shampoo and Conditioner. This duo is color-safe and sulfate-free. It also hydrates dried-out strands and has been clinically proven to repair 58% of damage* after just one use.
*In an independent third-party clinical study, after 1 use in combination with the Brazilian Joia™ Strengthening + Smoothing Shampoo
WASH YOUR HAIR LESS FREQUENTLY
Surprisingly, dirty hair has an upside. Its natural oils and nutrients keep strands healthy, which is key to maintaining color. After finding the best shampoo for dyed hair, we suggest spacing out wash days. This will prevent dry, lifeless locks and give color less opportunity to fade.
INVEST IN A MOISTURIZING TREATMENT
It’s no secret that dying your hair makes it prone to damage. According to Who What Wear, “Not only can [dye] chemicals be damaging to your hair…they can also zap all of the moisture out, leaving you with dry, brittle strands.” When you need a quick moisture fix, a hair mask is the perfect shortcut. Our Triple Brazilian Butter™ Hair Repair Treatment combines a medley of Brazilian butters––cupuaçu, murumuru, and tucumã––to intensely nourish damaged strands in just ten minutes. These ingredients fortify strands, fight frizz, increase shine, and lock in hydration. In fact, 90% of respondents with dry and damaged hair said their hair felt dramatically more moisturized.** Did we mention our mask leaves hair smelling like the irresistible and sunny scent of Cheirosa 62? Win-win.
**In a consumer panel study where participants tried a “hair mask” in generic packaging with no brand affiliation; testing was conducted by an independent 3rd party lab.
ADD A LEAVE-IN CONDITIONER TO YOUR DAILY ROUTINE
Colored hair requires tons of nourishment. Our dyed-hair dynamo Brazilian Joia™ Milky Leave-In Conditioner provides weightless hydration, fights frizz, repairs split ends, and protects against heat damage up to 450 degrees***. Consider it the only leave-in you’ll ever need.
***Clinical Results in an instrumental study when used as directed conducted by an independent 3rd party lab
DON’T COLOR YOUR HAIR TOO REGULARLY
Changing up your hair can be fun, while covering grays may seem more of a necessity. Whatever the reason, “coloring your hair too often can cause it to become dry, brittle and prone to breakage,” according to Well + Good. So, how often should you dye your hair? Well + Good spoke to celebrity stylist Justin Anderson who “recommends dying your hair only every four to six weeks.”
GO FOR REGULAR TRIMS
One of our dyed hair tips is to trim hair every 6-8 weeks. Good Housekeeping explains, “If you frequently dye…your hair, you might need more frequent trims since [this] hair type [is] prone to breakage."
KEEP IT COOL
Dealing with fading hair dye and can’t make it to the salon? Keep your cool––as in, stay away from heat. It opens the hair cuticle, allowing dye to seep out even more. Opt for lukewarm showers and put your heat styling tools away until you have time for a color refresh.